Most businesses have a Mission Statement that isn’t working. Instead of moving people forward, it’s making people bored. In this course you will learn how to transform your Mission Statement into a set of Guiding Principles that will motivate you and your whole team. Guiding Principles include a Mission Statement to drive growth, Key Characteristics your team can live into to accomplish your mission, and Critical Actions every member of your team can perform to move your business closer to the mission. When your business becomes a business on a mission, everyone feels like they are part of an important story and, more than that, feel their skills and hard work matter.